As a designer, I discovered that story had the power to eliminate my imposter syndrome. And when I felt lost in life, I found my professional art and story tools could empower my therapy sessions and reveal a deep sense of purpose.

Now I help storytellers, entrepreneurs, and personal development advocates identify, fictionalize, and rewrite their personal narratives so they can become protagonists in their own lives.
MY EXPERIENCE
  • PROJECT DIRECTOR & CO-AUTHOR OF
    TALKING THREADS
  • CO-TEACHER AT ART CENTER
  • VISUAL STORYTELLING MENTOR
  • BRAND STORY COACH FOR ENTREPRENEURS
JESSIE KATE BUI
STORY DEVELOPMENT NERD
As an aspiring designer, I struggled to deal with my own process challenges and imposter syndrome. And as a professional with an inconsistent process, I struggled to stabilize my work. When I developed my own techniques to create a reliable design process, I thought I had cracked the code.
OBSESSIVE THUMBNAILER
My insights led to working at one of the most prestigious design schools in the nation and the publication a highly acclaimed educational design process book that was already being used to train students and professional artists...I had everything I needed to succeed! Right?...But my personal life was still in crisis.
NARRATIVE HEDGERIDER
In the midst of the pandemic, I was anxious, and having panic attacks as buried emotional trauma starting coming up to the surface and interfered with my home life. Unless I addressed it, I risked compromising all the progress I had made in my professional life as well. With the right support, in my darkest moments, I found a holistic methodology that tackled both my profession and emotional challenges at the same time.
INTERVIEWS

FIND YOUR STORY

Find courage by looking into the unknown to form a story of meaning and impact. Using a simplified story structure inspired by Hero's Journey in combination with Enneagram.

FICTIONALIZE YOUR STORY

Amplify your creative soul by exploring your authentic experience through the lens of fiction.  Using professional research approaches in combination with the Talking Threads book to guide your world-building.

REWRITE YOUR NARRATIVE

Take more purpose driven action by slowing down to tune into your inner voice  Using concepts from EMDR therapy and Ikigai.

past mentee reviews

I learned many creative strategies for brainstorming, exploring ideas, and a hardly ever present self-compassionate approach during the creative process.
PAULA GUIMARÃES
As someone who enjoys research, Jessie really taught me the value of being intentional and specific with it to help bring a bigger picture together.
NATALIA FALCIGLIA
I've never actually had a class before that guided me through the very beginning of stumbling upon and developing an idea to the ending portions where things become more and more refined, and it's more about just adding the little finishing touches
MADELINE ABATEMARCO

Quick Facts

  • I've moved more than 20 times in my life and developed my design sense experimenting with my family on our home renovations.
  • My education ranged from unschooling, homeschool, public school, community college, university, online courses and teaching myself...all before YouTube was a convenient option.
  • I love exploring new places and when I lived in Busan, South Korea it opened my eyes to seeing the world from a new perspective.
  • I love learning new things and the newest fixation is learning to read Egyptian Hieroglyphics.
  • If I could have dinner with a Historical figure it would be Nellie Bly.
  • I'm a dog mom to a Malinois mix who keeps me on my toes.