Discover how to crystalize your brand story in your own words

and unlock a rich mine of impactful, authentic and thoughtfully curated story content you can pull from again and again
You've done the hard work, found confidence, direction, and purpose in your new business.
You've even got a sneaking suspicion that you might be a bit of a badass ;)
But now that you're ready to make your entrepreneurial debut you hit a snag...the meandering path and intuitive actions you took along the way has made it hard for you to articulate that journey into a concise brand story.

YOU KNOW YOUR STORY MATTERS

Purpose-driven brands achieve more than twice the brand-value growth of brands that focus purely on profit generation, and purpose clarity is directly correlated with financial performance. The challenge for brand executives is to lead their organizations in the quest for authentic purpose.

McKinsey & Company
if people love a brand story, 55% are more likely to buy the product in future, 44% will share the story, and 15% will buy the product immediately.

‍The Power of Brand Storytelling
Millennials and Gen Z are an army of 139 million people who want authentic brands that support their values.

‍The Age of Authenticity: Why Brands Need to Get Real

Identifying important story moments in your indirect journey, while juggling a balance of credibility and emotional relatability for your audience can be challenging.

What if there was a solution as
innovative and empowering as you?

With a background educating designers and storytellers in the entertainment industry, Jessie Kate Bui brings her professional story tools to the entrepreneurial space to empower your voice and elevate your brand.
  • PROJECT DIRECTOR & CO-AUTHOR of talking threads
  • co-teacher at art center
  • visual storytelling mentor
  • BRAND story coach for entrepreneur
As an instructor at the Art Center College of Design, she helped students understand how social psychology affects design. Her recently published book Talking Threads: Costume Design for Entertainment Art fills a void in the entertainment industry and helps creatives use costumes to create immersive identity designs that drive stories forward.
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In her 12 month training program, Story Medium, she trains creatives to develop original fictional stories inspired by their personal experiences, while equipping themselves with a business plan and a mindset kit.

Her signature process, the Parallax Method blends story, psychology, and design to help you find your story, fictionalize your story, and rewrite your narrative so you can become a protagonist in your own life.
more about me
In the Story Mine Intensive, I provide brand story guidance to entrepreneurs. Helping them to find clarity that amplifies their position and authority so they can make greater impact on their audience.
She helped me refine and clarify key points in my own story that I haven't been able to see myself. She did a really great job of helping me see and find the words to tell my own story rather than simply telling it for me.
KATIE HAWKINS
Jessie Kate has figured out an original (and I dare say genius) process to get to the gem hidden in every twist and turn in life, and to articulate them together in a story that is impactful while staying in full integrity with the truth.
RAQUEL ROJO
She not only gave me a structure to follow moving forward for storytelling, she curated bits and pieces of my journey and created a beautiful personal guide I can refer to.
THERESA HILDEBRAND

NOW
BOOKING FOR
APRIL 2023

NEXT SPOTS OPEN IN AUGUST, AND NOVEMBER

LIMITED TO 8 SPOTS

CLIENTS ARE SELECTED BASED ON APPLICATION AND
DISCOVERY CALL TO MAKE SURE IT'S A GOOD FIT

2 HOUR INTENSIVE

INVESTMENT OF $2,500
WHAT'S INCLUDED
  • Brand Story clarity as you launch your services officially
  • Enneagram insights you can use to align future business goals with clear purpose
  • An opportunity to revisit your journey through a new lens with a recording to capture your fresh insights
  • A Custom Story Summary with Copywriting Templates to customize your story for media bios
  • Social Media and Email Campaign Guide to help you align your brand across media
  • ‍Story journal full of questions to help you generate up to a years worth of content that aligns with your new story
  • 1 hour follow up call to workshop your brand story needs and create copy or design solutions
  • 3 Live Pro Group Workshops to workshop alongside other brand story clients
  • Access to past and future pro group recordings

APPLY BELOW

INTENSIVE APPLICATION

"A FAR-REACHING INVESTMENT"

I was totally stuck when it came to telling my story and how it led to the creation of my business, until I, serendipitously, met Jessie Kate. She is someone with whom it’s very easy to connect and go deep quickly (not a common trait). Her approach to storytelling is equal parts depth and practicality. She has figured out an original (and I dare say genius) process to get to the gem hidden in every twist and turn in life, and to articulate them together in a story that is impactful while staying in full integrity with the truth.

I used to think that you needed to have a particularly wild and adventurous life to “have a story” that people would want to hear, but Jessie Kate showed me that it’s not about how spectacular your experiences may be, but instead about telling it with the right combination of truth and emotion.

You may think that this is an investment in your business but it may end up being an even more far-reaching investment in your relationship with the past versions of yourself that help you get here.
RAQUEL ROJO
THE PROCESS
2 HOUR ZOOM INTERVIEW
Discovery of your 3 major story moments, your story's core message and guided workshopping as we outline your brand story's plot and theme. With a recorded version of our intensive for easy reference.
DOWNLOAD YOUR STORY GUIDE
Within 1-2 weeks, you will recieve your custom story summary with copy templates (25-50, 75-150, 200-300 word count variations), a 56 page story workbook for content creation prompts, email campaign strategies, Instagram planning, and memoir drafting.
FOLLOW UP WORKSHOP
1-2 weeks after you recieve your guide, we will book a 1:1 workshopping call where we can work on anything you'd like.
GROUP Q&A
3 Follow up Q&A sessions with other brand story clients to help you tackle your unique brand story needs and gain fresh insights from the group.
BONUS! To celebrate the launch of STORY MEDIUM, 2023 brand story clients get access to the course! ($1,500 value)

let's make the
struggling creative
a myth     download syllabus

Create an original story, a strategic business plan, and a mindset kit to help you find stability in an ever-changing industry.
TRAINING PROGRAM

early registration open

49 lessons
12 demos
12 Q&As
workbooks
journals
templates
SHOP QUALITY RESOURCES

Check out the newest book!

Elevate your project with story-driven costume designs and support Hedge Studio with our affiliate link to BUY THE BOOK
Are you a teacher? Try this free costume design course syllabus
DOWNLOAD
ABOUT PARALLAX
STORY MEDIUM COURSE
SCHOLARSHIP
TALKING THREADS BOOK
OUR MISSION
ABOUT JESSIE KATE
BRAND STORY SERVICES
BEYOND THE HEDGE PODCAST